Australian Rules Football

LIGR and the AFL teamed up for the first time to produce the newly launched NAB League in 2019. The NAB league is the national competition that sits directly under the AFL’s premier competition, with 6 games going live every single weekend across the entire competition.

LIGR, connecting to the Champion Data API, is being used to automate the entire graphics and in-game brand campaign workflows, connecting AFL commercial partners to the broadcasts.

This solution has allowed the AFL to expand it’s horizons in producing professional content at scale with LIGR providing a professional, engaging and cost-effective solution producing a result that is simply not possible with traditional graphic and broadcast workflows.

Look out for more to come from the AFL and LIGR in the up and coming seasons. The future of sports broadcasts has come to the AFL!