Basketball

How the NBL used LIGR's PLATFORM to produce automated and professional graphics for their pre-season tournament, the NBL Blitz.

The NBL came to LIGR to produce a high-quality live stream, utilising the Genius Sports FIBA Live Stats data to power and automate the entire graphics workflow throughout the 2018 NBL Blitz pre-season Tournament.

The live streams ran branding campaigns for the Victorian Government and Bendigo and Ballarat cities, handled automatically by the LIGR platform, with the games being pushed to Twitter and the NBL.TV app.

It was a resounding success, with each game averaging over 30,000 live views across Twitter, accumulating in a very strong audience over the 3-day tournament.

The live content was pushed live to the automated highlight platform, WSC Sports, with fast delivery to Twitter, further increasing the audience engagement during and post game.

The NBL is one of the preeminent sporting organisations in Australia, deploying the most advanced technologies in digital workflows, and LIGR looks forward to a deepening relationship into the future.

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