How the AFL expanded its national live stream content across the NAB League using LIGR's platform.
Australian Rules Football
Case Study
Champion Data
AFL Media and Sports Recording Services
The AFL
NAB League App and Youtube
LIGR into SimplyLive ViBox on-site through NDI + LIGR into CloudMix off-site
Dejero and LiveU Solos
LIGR and the AFL teamed up for the first time to produce the newly launched NAB League in 2019. The NAB league is the national competition that sits directly under the AFL’s premier competition, with 6 games going live every single weekend across the entire competition.
LIGR, connecting to the Champion Data API, is being used to automate the entire graphics and in-game brand campaign workflows, connecting AFL commercial partners to the broadcasts.
This solution has allowed the AFL to expand it’s horizons in producing professional content at scale with LIGR providing a professional, engaging and cost-effective solution producing a result that is simply not possible with traditional graphic and broadcast workflows.
Look out for more to come from the AFL and LIGR in the up and coming seasons. The future of sports broadcasts has come to the AFL!
“While looking for an effective solution to display statistical data on screen for our NAB League competition the AFL saw the LIGR system as the perfect fit. With a short lead time and outstanding co-operation from the team at LIGR we successfully launched the Broadcasts using their highly engaging automated graphics platform The AFL have now proven there is a great appetite and interest for the U18 nationally and are now able to provide professional and engaging live broadcasts that would have been extremely difficult and cost prohibitive with traditional solutions.”
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